ID&C Creates Wearable Tech for Google at Cannes Lions | idcband.co.uk

ID&C Creates Wearable Tech for Google at Cannes Lions | idcband.co.uk

RFID in 2012

RFID (Radio Frequency Identification) experienced a year of content in 2011 in the event industry. Access control applications were prevalent across North America with the most noteable deployments at the Coachella Music Festival in California, Lollapalooza in Chicago, Bonnaroo Music Festival and Electric Zoo in New York. There were also noteable brand and social media activations from the Ushuia Beach project in Ibiza, the Call of Duty launch in Los Angeles, to a number of facebook integrations for big car brands at large EXPOs  like Hyudai, Renault and Merceedes.

2012 is promising to be the year where the technology takes hold.

Access control, social media and brand activation, and cashless vending will be the three cornerstone applications to come....what this space!!!

Live Nation, Festival move to stamp out fraud.....

We at ID&C were delighted to observe the shrewd move made by Live Nation, Festival republic and the police as announced on the bbc website yesterday (http://www.bbc.co.uk/news/entertainment-arts-13252777). It is a selfless act which gives the punter more security and more importantly time to counteract the way fraudsters operate.

One repercussion maybe that counterfeiters can get their hands on tickets earlier and therefore have more time to attempt reproduction and duplication. It will be interesting to observe what happens this festival season.

At ID&C we are pushing our RFID enabled wristbands as an answer to all these issues. Wristbands can be sent out in the post just like tickets before festivals. Punters can feel secure in that they have receive their wristband and fraudsters are welcome to try and break the encryption on RFID tags – if they have a few decades!!

All the best,

Steve 

www.idcband.co.uk

RFID Wristbands at Coachella

Hi all,

Welcome to my first RFID blog. Hopefully, I will have some interesting information and news about exciting RFID wristband, access control and cashless vending projects in the near future.

I'm just back from Coachella - a famous music festival in the United States. We provided over 100,000 RFID enabled wristbands for the festival and they worked with a state of the art access control system provided by Intellitix and festival management software provided by Dataflow Enterprises

This was by far our biggest deployment of RFID wristbands to date and I was so pleased that the wristbands and technology were received so well by the punters and organisers. Not only was it an exciting project to work on but I also met some great people to work alongside - Martin Enault and Serge Grimaux from Intellitix and Carey Archer from Dataflow Enterprises.

My thanks go to Skip Paige and his team at Coachella for taking this brave move and for being the first to roll this technology out at a large scale event. Their punters will thank them for it and the industry will mark this as the occasion when it all started to change.

All the best,
Steve
www.idcband.co.uk