RFID (Radio Frequency Identification) experienced a year of content in 2011 in the event industry. Access control applications were prevalent across North America with the most noteable deployments at the Coachella Music Festival in California, Lollapalooza in Chicago, Bonnaroo Music Festival and Electric Zoo in New York. There were also noteable brand and social media activations from the Ushuia Beach project in Ibiza, the Call of Duty launch in Los Angeles, to a number of facebook integrations for big car brands at large EXPOs like Hyudai, Renault and Merceedes.
2012 is promising to be the year where the technology takes hold.
Access control, social media and brand activation, and cashless vending will be the three cornerstone applications to come....what this space!!!
